一个非专业品牌想要与专业品牌竞争,唯有独辟蹊径在中国食品饮料行业,“娃哈哈”作为领军品牌之一．在许多品类中独领风骚。娃哈哈公司制订的策略是:不断在已经打响的“娃哈哈”品牌下推出系列产品．使品牌延伸至更多的领域．从而产生更多的附加值。于是娃哈哈的品牌延伸到了牛奶、瓜子、方便面,甚至跨领域延伸到服装、药品,还准备延伸至日化等领域。 A non-professional brand want to compete with the professional brand, only creative In the Chinese food and beverage industry, “Wahaha” as one of the leading brands. In many categories dominate. Wahaha company’s strategy is formulated: continue to have launched the “Wahaha” brand launched a series of products. The brand extends to more areas. Resulting in more added value. So Wahaha’s brand extends to the milk, melon seeds, instant noodles, and even extended across the field of clothing, medicines, but also ready to extend to the field of daily chemical.