20世纪后半叶,科技的高速发展推动了各领域的变革。在传媒领域,基础环境的变换一方面促进了各种传播体系的出现,实现了信息传递方式从电子化到数字化的飞跃,另一方面也迫使传媒业根据市场规律调整或变革管理方式,逐步步入媒介融合时代。 In the second half of the 20th century, the rapid development of science and technology promoted changes in all fields. In the field of media, the transformation of the basic environment has promoted the emergence of various communication systems on the one hand, and achieved a leap in electronic information to digitalization on the other hand, and has also forced the media industry to adjust or change its management methods in accordance with market rules and step by step Into the media integration era.