20世纪90年代以来,内部营销日益受到企业界的关注。内部营销是一种把员工当成消费者、取悦员工的哲学,它突破了仅把企业员工视为经营发展的工具、忽略员工需求的观念与管理方式,把提高内部顾客满意度作为企业经营的基础。 Since the 90s of the 20th century, internal marketing has been increasingly concerned by the business community. Internal marketing is a philosophy of using employees as consumers and delighting employees. It breaks the concept of managing staff as the only tool to neglect the needs of employees and breaks the internal customer satisfaction as the basis of business operation .