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在广大市民的期待中,美林基业集团筹备已久的“家居世博园”A馆于2006年4月29日正式开业,中国又一艘家居流通航母正式启航了。据介绍,巨资打造的家居世博园A馆是目前软硬件优良的家居商场,总投资4亿多元,共8万平方米。它不仅传承了中国诸多大型家居广场商品的丰富性、可挑选性,更注重家居生活用品商场的商业空间营造,以及各品牌店生活空间的营造。尤为突出的是,美林家居世博园将国际零售业盛行的“体验式消费”模式引入中国家居市场,使消费者通过参与商品销售过程同经营者产生情感交流,它不仅满足了消费者对产品功能的需求,而且还同时满足了消费者的心理需求和精神
In the expectations of the general public, Merrill Lynch Foundation Group has long been preparing for the “Home Expo ” Hall A was officially opened on April 29, 2006, China another home circulation carrier officially set sail. According to reports, a huge amount of money to build home Expo Hall A is the current hardware and software excellent home shopping malls, a total investment of more than 400 million yuan, a total of 80,000 square meters. It not only inherited the richness of many large home plaza products in China, can be selected, pay more attention to the commercial space to create a home improvement store, as well as the creation of the living space of the brand stores. Particularly, Merrill Lynch Expo brings the “experiential consumption” mode prevailing in the international retail industry to the Chinese home market, enabling consumers to have emotional exchanges with operators through the process of participating in the sales of goods. It not only satisfies consumers The demand for product features, but also to meet the psychological needs and spirit of consumers