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现代传播技术的进步以及直播节目的推广,增强了广播的伴听性、参与性和包容性。以热线电话为开端,广播开始步入即时互动传播时代,而手机短信平台出现和运用,则进一步丰富了广播即时互动传播的方式,使得即时互动传播趋向简单和常态。“互动话题”源于主持人设定的一个话题,而具体播出内容则包含有听众发送的手机信息。在直播节目中引入“互动话题”内容正成为广播节目中一个流行元素。
The progress of modern communication technologies and the promotion of live broadcasts have enhanced the listening, participation and inclusiveness of broadcasting. Starting with hotlines, broadcasting started to enter the real-time interactive broadcasting era. The advent and application of mobile messaging platforms further enriched the real-time interactive broadcasting of broadcasts, making instant interactive broadcasting easy and normal. “Interactive topic ” originates from a topic set by the host, and the specific broadcast content includes the mobile phone information sent by the audience. Introducing “interactive topic ” content in live shows is becoming a popular element of radio programming.