UGC是“User Generated Content(用户原创内容)”的缩写。最早起源于互联网领域,即用户将自己原创的内容通过互联网平台进行展示或者提供给其他用户。在中国,面对视频内容领域,UGC又有另外的解读。UGC是伴随着以提倡个性化为主要特点的Web2.0概念兴起的。UGC并不是某一种具体的业务,而是一种用户使用互联网的新方式,即由原 UGC is the acronym for “User Generated Content.” Earliest originated in the Internet field, that is, users of their original content through the Internet platform for display or to other users. In China, the face of video content, UGC have another interpretation. UGC is accompanied by the promotion of personalized Web2.0 as the main feature of the rise of the concept. UGC is not a specific kind of business, but a new way for users to use the Internet, from the original