论文部分内容阅读
(上接2004年第11期第46页)(3)商标将成为附着于商品之上的精神商品随着社会的进步和经济的发展,当衣食住行等维持生理需要的物质消费得到满足后,人们在精神方面的消费需求就表现的越来越突出,比以往更加注重心理上、情感上的满足。商标成了消费者认识商品的总和,其中包含消费者
(Continued from page 14 of 2004, p. 46) (3) Trademarks will become spiritual goods attached to goods. With the progress of society and economic development, when the physical consumption of food, food, shelter, and other products is met, people will be satisfied. In the spiritual aspect, consumer demand has become more and more prominent. It has paid more attention to psychological and emotional satisfaction than ever before. Trademarks become the sum total of consumer awareness of goods, including consumers