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由于2011年国庆、圣诞、元旦各个节日以及年底节假日消费旺季的积极拉动,2011年第四季度各行业的网络广告投放活跃。根据艾瑞咨询发布的《2011年第四季度数据产品监测报告》数据显示,2011年第四季度网络广告市场延续第三季度势头保持上升。其中,投放总天次环比增长11.6%至257万天次;网络品牌广告主数量增加到10495个;各行业投放费用达63亿元,环比大幅增长43%。
Due to the active promotion of 2011 National Day, Christmas, New Year's Day festivals and the end of holiday consumption season, online advertising in various industries in the fourth quarter of 2011 was active. According to iResearch released “2011 fourth quarter data monitoring report,” the data show that in the fourth quarter of 2011 online advertising market continued the third quarter momentum to rise. Among them, the total daily delivery increased by 11.6% to 2.57 million days; the number of online brand advertisers increased to 10,495; the industry investment cost reached 6.3 billion yuan, a substantial increase of 43% qoq.