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入境旅游市场在提高外汇收入、提升国家形象、提供就业机会等方面发挥着重要作用,然而,在现有关于入境旅游需求的定量研究中,研究者一般是从价格和收入角度建立需求模型。本文认为,由于客源地和目的地之间的差异,可能导致信息不对称使价格机制失灵。而贸易的发生将刚性拉动商务旅游者来华,商务旅游者通过“示范效应”和“宣传效应”带动更多的旅游者访华。通过欧洲四国意大利、法国、荷兰和德国旅华市场的实证研究显示,该假设没有被证伪。
Inbound tourism market plays an important role in raising foreign exchange earnings, improving national image and providing employment opportunities. However, in the existing quantitative research on inbound tourism demand, researchers usually set up demand models from the perspective of price and income. This paper argues that due to the discrepancy between the source and the destination, asymmetric information may cause the price mechanism to fail. The occurrence of trade will rigidly stimulate business travelers to come to China, and business travelers will drive more tourists to visit China through “demonstration effect” and “publicity effect”. Empirical evidence from the travel markets of the four European countries in Italy, France, the Netherlands and Germany shows that this assumption has not been falsified.