在资本、技术和优惠政策的三重助力下,我国BAT的媒体市场占比越来越大,通过并购、控股、兼并等形式,形成了具有垄断性质的新媒体帝国,甚至出现了垄断格局。媒体资源的集中化虽然有利于信息民主化,但是,也给舆论场的正常运行带来了失灵的风险,同时,也给我国的舆论安全带来潜在冲击。因此,本文认为,对于管理者而言,为了应对这种潜在的风险,有必要从行政和市场以及法律层面上对BAT媒体扩张进行规范化管理。 Under the triple help of capital, technology and preferential policies, the market share of BAT in our country is getting bigger and bigger. Through the form of mergers, acquisitions, mergers and acquisitions, the form of a monopoly new-media empire has even emerged as a monopoly. Although the centralization of media resources is conducive to the democratization of information, it also brings the risk of failure to the normal operation of the media market. At the same time, it also has the potential impact on the security of public opinion in our country. Therefore, this paper argues that for managers to deal with this potential risk, it is necessary to regulate BAT media expansion from administrative and market as well as legal levels.