论文部分内容阅读
为了在中国的高级车市场扬眉吐气,一汽丰田把皇冠家族中最大、最豪华的一款车型带进了中国。皇冠作为丰田车系的旗舰车型,在中国一直享有盛名,在很长一段时间内还垄断了中国的高级车市场。虽然现如今在同级别市场上不算是龙头老大,但也还是维持着不错的地位。不过面对着越来越多的竞争者,丰田显然不敢放松自己的脚步,尤其是在高级车这个利润率颇高的市场,他们更不想失去自己的地位。所以,一汽丰田把皇冠家族中最大、最豪华的一款车型带进了中国,希望让这款旗舰车
In order to be proud of the luxury car market in China, FAW Toyota brought the largest and most luxurious model in the crown family to China. As the flagship model of the Toyota car department, Crown has enjoyed a good reputation in China and monopolized China’s luxury car market for a long time. Although now is not the leader in the same level of the market, but still maintained a good position. However, in the face of more and more competitors, Toyota is obviously not willing to relax their pace, especially in the high-margin car market, which is high, they do not want to lose their place. Therefore, FAW Toyota crown family in the largest and most luxurious a model brought to China, hoping to make this flagship car