在数字化时代飞速发展的大背景下,新媒体逐渐成为最重要的传播工具,也在大学阶段的教育及管理中日益凸显。大学生期待以一种高效、便捷的方式获取对新知识、新事物的关注。当然,在这种新媒体模式已经嵌入到大学生管理工作中时,作为辅导员,应该根据传统工作方式结合实际,创新途径,从而迎接辅导员工作的新挑战。 With the rapid development of the digital age, new media has gradually become the most important communication tool and has also become increasingly prominent in the education and management at the university level. College students look forward to in an efficient and convenient way for new knowledge, new things attention. Of course, when this new media model has been embedded into the management of college students, as a counselor, the traditional way of working should be combined with practical and innovative ways to meet the new challenge of counselor’s work.