论文部分内容阅读
实施名牌战略,是贯彻执行党的十四届五中全会精神,加快实现丝绸行业两个根本性转变的重要举措,是实现新一轮发展的重要保证。苏州丝绸有着悠久的历史,产品享誉国内外市场。市区丝绸历年来也先后获国家金银奖10个,部、省优质奖100个。被公认为苏州丝绸的精品,代表着苏州丝绸的声誉。但随着市场经济的进展,乡镇企业、个体企业、三资企业也纷纷上马,打着苏州丝绸招牌,纷纷登场抢占国内外丝
The implementation of the brand strategy is an important measure for implementing the spirit of the Fifth Plenary Session of the 14th CPC Central Committee and accelerating the two fundamental changes in the silk industry. It is an important guarantee for achieving a new round of development. Suzhou Silk has a long history and its products are well-known both at home and abroad. In the past years, the city’s silk has also won 10 national gold and silver awards and 100 provincial and provincial quality awards. Recognized as a Suzhou Silk boutique, it represents the reputation of Suzhou Silk. However, with the progress of the market economy, township and village enterprises, individual enterprises, and foreign-funded enterprises have launched one after another. Under the banner of Suzhou Silk, they have appeared on the stage to seize domestic and foreign silk.