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互动电视又称为交互电视,是基于数字电视以及宽带网络新技术的基础上而形成的新一代的电视,真正实现了科技与生活的完美融合。而目前应用最广的技术就是在互动电视的购物系统,与网络购物不同的是,互动电视购物系统更多的关注对于商品的包装、销售、配送等一系列流程,从而获得一定的经济效益。文章基于广电网络的发展背景下,对互动电视的购物系统、购物模式的设计进行全面探索。
Interactive television, also known as interactive television, is a new generation of television based on digital television and broadband network technologies. It truly achieves the perfect combination of technology and life. At present, the most widely used technology is the interactive TV shopping system. Unlike online shopping, interactive TV shopping systems pay more attention to a series of processes such as packaging, sales and distribution of goods, thereby obtaining certain economic benefits. Based on the background of the development of radio and television networks, the article explores the design of interactive television shopping system and shopping mode.