大田美人茶产业发展的思考
摘要:通过对大田美人茶产业现状的调查,指出其在茶园种植与管理、产业布局与加工合作、品牌建设与营销等方面存在的不足。提出如何种好大田美人茶、做好大田美人茶、卖好大田美人茶等方面的对策建议。
关键词:大田美人茶;产业布局;种植;加工;对策建议
Thoughts on the Development of
Datian Beauty Tea Industry
CHEN Lianshuang
Tea Technology Promotion Station of Datian County, Fujian Province, Datian 366100, China
Abstract: Through the investigation of Datian beauty tea industry, it was found that there were deficiencies, including
tea plantation and management, industrial layout and processing cooperation, brand construction and marketing.
This paper put forward some countermeasures and suggestions on how to grow, produce and sell Datian beauty tea.
Keywords: Datian beauty tea, industrial layout, plant, process, countermeasures and suggestions
在20世纪90年代海峡两岸的交流合作中,台式乌龙茶加工技术和设备落户大田县,此后大田县重视农业种植结构调整,茶产业向生态、绿色、有机方向发展,草生栽培理念管理下的大田美人茶茶园逐年增多,并逐步形成大田美人茶独特的果香蜜韵品质风格,广受消费者认可。