新媒体是以数字技术和网络技术为基础对多种媒体形式进行延伸,随着新媒体时代的到来,动画艺术发生了翻天覆地的变化,无论是动画形式还是动画艺术都面临着崭新的一面。本文首先分析了新媒体对动画艺术的影响,然后阐述了新媒体时代动画艺术的发展方向,旨在与人们交流沟通。 New media is based on digital technology and network technology based on the extension of a variety of media forms, with the advent of the new media era, animation art has undergone enormous changes, both in the form of animation and animation are facing a new face. This paper first analyzes the impact of new media on animation art, and then elaborates the development direction of animation art in the new media era with the purpose of communicating with people.