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一年一度的“双11”电商大战落下帷幕,不出意料,2016年“双11”电商大佬们再度刷新销售纪录,而电商取得了多大的成绩,就对物流业施加了多大的压力。自2009年“双11”诞生起,物流业从被动应对逐步转变到主动出击,“双11”给物流带来了哪些影响?物流业又是如何应对?本文将从2016年“双11”入手,分析物流业在“双11”这一特定电商经济背景下所面临的挑战,以及如何把握机遇完善自身,做大做强。
The annual “double 11 ” electricity supplier war came to an end, not surprisingly, 2016 “double 11 ” e-commerce bigwigs once again set a new sales record, and the electricity supplier achieved much success, the logistics The industry exerted much pressure. Since the birth of “Double 11” in 2009, the logistics industry has gradually shifted from a passive response to a pro-active one. What are the impacts of “Double 11” on logistics and how is the logistics industry responding? “Double 11” to analyze the logistics industry in the “double 11 ” this particular e-commerce economy in the face of the challenges, and how to seize the opportunity to improve themselves, bigger and stronger.