广告成为企业开拓市场、树立品牌、促进销售的重要手段,因此广告的创新设计也越来越专业化,越来越注重广告设计的视觉形式和创意表现。在高职广告设计教学中,我们应该针对高职教育特点指导学生进行创新运用,指导学生合理将视觉心理要素与创意相结合,更直接,更有冲击力地表现创新广告。 Advertising has become an important means for enterprises to develop new markets, establish brands and promote sales. Therefore, creative design of advertisements is becoming more and more specialized, paying more and more attention to the visual forms and creative performance of advertisement designs. In the teaching design of higher vocational education, we should direct students to make innovative use of the characteristics of higher vocational education, and guide students to combine the elements of visual psychology and creativity reasonably to display innovative advertising more directly and with more impact.