在当前中国,大力发展动漫产业不仅是拉动经济发展的选择,还是提升国家软实力、增强中国文化竞争力、增强文化输出的重要手段,也是保护和关心少年儿童生长发育的重要方式。本文在关注中国国产动漫设计发展现状的基础上,试图探讨动漫设计中传统文化元素的运用。 At present, vigorously developing the animation industry is not only an option to stimulate economic development, but also an important means to enhance the country’s soft power, enhance the cultural competitiveness of China and enhance cultural exports. It is also an important way to protect and care for the growth and development of children and adolescents. This article focuses on the development of China’s domestic animation design, based on the attempt to explore the use of traditional cultural elements in animation design.