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在市场经济杠杆的作用下,“微利”无法抗拒地成为我国瓦楞纸箱行业面临的发展困局。高举“谋变”大旗,摆脱单一化制箱的“红海竞争”成为很多企业必须思考的问题。然而,如何谋变?2000年从国外引进的“瓦楞延展制品”概念让国内瓦楞纸箱企业眼前一亮,被认为是瓦楞纸箱企业向产品多元化方向发展的重要手段,由此塑造了一个瓦楞纸箱企业探索差异化竞争之路的“蓝海”传说。如今,十年已过,瓦楞延展制品市场发展如何?瓦楞纸箱企业应该如何对待这一充满机遇和挑战的市场?为此,我们特别邀请了中国包装联合会纸制品包装委员会副秘书长陈希荣、瓦楞纸箱企业资深经理人单晓敬等深入解读瓦楞延展制品在我国的发展。
Under the function of the market economy lever, the “meager profit ” can not resist becoming the development dilemma facing the corrugated box industry of our country. Hold high the “change” banner, get rid of a single system of “Red Sea competition” has become a lot of business issues that must be considered. However, how to seek change? Introduced from abroad in 2000 “corrugated expanded products ” concept for the brightest domestic enterprises corrugated boxes, corrugated boxes is considered to be an important means of product diversification direction, which created a Corrugated carton enterprises to explore the road to competitive differentiation, “Blue Ocean” legend. Now, ten years have passed, corrugated expanded product market development how? Corrugated box business should be how to deal with this full of opportunities and challenges of the market? To this end, we specially invited the China Packaging Federation Paper Products Packaging Committee Deputy Secretary-General Chen Xirong, corrugated Dan Xiaojing, senior manager of box enterprises, etc., in-depth interpretation of the development of corrugated products in our country.