走马上任仅三个月,霍华德·斯特林格爵士——这位原先负责索尼公司美国业务的美籍威尔士裔的传媒业高层管理者——就宣布了他的新策略。然而,对于9月22日出台的计划,分析人士表示失望。对此, 霍华德爵士不得不为自己辩解。他指出,在日本这样一个崇尚共识、回避交锋的社会环境中,美国式的理性化经营方法根本就 Just three months after taking office, Sir Howard Stringer, the former senior media executive of the Welsh-born American company responsible for Sony’s US operations, announced his new strategy. However, analysts expressed disappointment with the plans for the September 22 launch. In this regard, Sir Howard had to defend himself. He pointed out that in Japan’s social environment of advocating consensus and avoiding confrontation, the US-style rational management method is fundamental.