一年一次的羽绒服销售战在深秋就已经打响了预热赛,看天吃饭的品牌商们再一次开始了他们的季节性焦虑。连续3年来,羽绒行业在设计等方面似乎走入了瓶颈,事实上还有一块非常具有市场潜力的处女地未经开发,同时也是中国羽绒行业未来的发展方向——羽绒寝具。在日本,羽绒被的普及率已经接近100%,欧美地区也达到了60%,而这一数字在中国尚不足10%。 Once a year, sales of down jackets have warmed up late in the warm-up season, watching the days of food brands once again started their seasonal anxiety. For three consecutive years, the down industry seems to have entered a bottleneck in terms of design and so on. In fact, there is still a virgin land that has great potential in the market but has not yet been developed. It is also the future development direction of the down industry in China - down bedding. In Japan, the penetration rate of duvet is already close to 100%, and Europe and the United States reached 60%, which is less than 10% in China.