上世纪90年代,大众为了能收集信息情报,不得不依赖于传统媒体,甚至产生了“沉默的螺旋”为代表的媒体模式。然而,现代社会信息量不断激增,大众对于传统媒体的信赖度却在急速下滑。在未来,如何增强信息化社会的发展,同时确保信息来源的忠诚度?笔者认为有必要对媒体信赖度及影响力进一步进行考察和探讨。 In the 90s of last century, in order to collect information and information, the general public had to rely on the traditional media and even created a media model represented by a “silent spiral.” However, the amount of information in modern society continues to surge, and the public’s trust in traditional media is rapidly declining. In the future, how to enhance the development of information society while ensuring the loyalty of information sources? I believe it is necessary to further study and discuss the media’s trust and influence.