中国乳制品企业的问题,不是和同行之间的竞争问题,而是重塑产品在消费者心目中地位和信任的问题,这才是他们目前面临的最大挑战。白乙拉提问:未来乳制品行业的商机在哪里?我们现在是一家经营乳制品的公司,现在业内传统的销售观念和手段遇到了瓶颈,包括伊利、蒙牛、光明在内,行业供应链模式渐显颓势,产品利润空间很低,企业盈利能力普遍较差。希望您指导下我们公司未来的发展方向。白乙拉杭州蒙牛乳业有限公司经理史永翔:执行力比能力更重要。这个行业永远都有商机,因为它是一个强需求,是 The problem of Chinese dairy companies is not the issue of competition with their peers but the problem of reshaping their products in the minds of consumers and their trust. This is the biggest challenge they now face. Bethlaide Q: Where are the business opportunities for the dairy industry in the future? We are now a dairy company. Now we have encountered bottlenecks in the traditional marketing concepts and methods in the industry. Gradually, the industry supply chain model including Erie, Mengniu and Guangming Significant decline, product profit margins are very low, corporate profitability is generally poor. I hope you guide the future direction of our company. Baiyi Hangzhou Mengniu Dairy Co., Ltd. Manager Shi Yongxiang: Executive capacity is more important than capacity. There is always business opportunity in this industry because it is a strong demand, yes