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互联网这种新媒介的出现催发了互联网企业为代表的新经济,并且也激发了传统企业潜在的营销能量,它为营销及品牌策略提供了新的手段和工具。本文分析了中小企业品牌传播的现状,并提出了在真正发挥网络媒体的传播优势下,中小企业品牌传播的策略方法。
The advent of the Internet as a new medium has stimulated the new economy represented by Internet companies and has also aroused the potential marketing energy of traditional enterprises. It has provided new tools and tools for marketing and brand strategy. This article analyzes the status quo of SMEs brand communication and puts forward the strategy of SME brand communication in the real play of the advantages of the dissemination of online media.