当今社会,媒体发挥着引导舆论、反映舆论、打造舆论、整合舆论的功效,媒体影响舆论,事关大局。媒体的重要性从未像今天这样突出,媒体的作用也从未像今天这样强大。当今时代正确应对媒体已成为管理社会的应有之意,心中没有媒体,不了解媒体,不善于应对媒体,就是不擅长社会管理、不懂政治。一、善待媒体,尊重媒体,建立和谐互信机制相互尊重、彼此信任是领导干部与新闻媒体良性互动的基础。计划经济体制下,“喉舌”是媒体的唯一角色, In today’s society, the media plays a leading role in guiding public opinion, reflecting public opinion, building public opinion and integrating public opinion. The media affects public opinion and matters in the interest of the overall situation. The importance of the media has never been more prominent today, and the role of the media has never been more powerful than it is today. In today’s era, the correct response to the media has become the proper way to manage the society. There is no media, no media, no good media, no social management and no political understanding. First, treat the media, respect the media, establish a mechanism of mutual trust and mutual trust, trust each other is the basis for the positive interaction between leading cadres and the news media. Under the planned economy, “mouthpiece ” is the sole role of the media,