从防御到主动进取,斑马改变了经济复苏后的市场拓展策略。身为一家美国上市公司的首席执行官,Anders Gustafsson先生历来对媒体的访谈都措辞谨慎,此次他却主动表明,斑马下一步的市场策略将更加主动进取。临近2009年末,随同Anders Gustafsson访问中国的还有斑马全球首席财务官、销售副总裁等多位高层。强大的阵容摆明斑马对中国市场的重视。 From defense to pro-active, zebra changed the economic recovery after the market expansion strategy. Anders Gustafsson, a chief executive officer of a US public company, has always cautiously interviewed the media, but this time he took the initiative to show that Zebra’s next marketing strategy will be more proactive. Towards the end of 2009, along with Anders Gustafsson visited China, there are many senior executives of Zebra Global CFO and Vice President of Sales. Strong lineup put Zebra emphasis on the Chinese market.