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当博客开始成为独立于传统媒体的个人媒体时,越来越多的企业意识到博客营销在企业电子商务应用方面的重要性。虽然写博客容易,但怎样写好博客并通过博客获得一定营销效果却不是件容易的事。本文在探讨博客营销特点和目标的基础上,提出了中小企业该怎样做好博客营销,最终为企业电子商务的发展带来新的机遇。
When blogs began to become personal media independent of traditional media, more and more companies realized the importance of blog marketing in corporate e-commerce applications. Although it is easy to write blogs, it is not easy to write blogs and get some marketing results through blogs. On the basis of exploring the characteristics and goals of blog marketing, this article puts forward how small and medium-sized enterprises can do blog marketing, and ultimately brings new opportunities for the development of corporate e-commerce.