媒体喜欢针对假冒伪劣与坑蒙拐骗的现象明察暗访,如今他们越来越多地瞄准了连锁企业。前些年,大众媒体对连锁特许企业的关注相对较少,即使有也是以加盟纠纷为多。连锁业与人们生活紧密结合,本就该受到更多关注。此前受到的关注少,一是由于当时大多数企业发展规模较小,二是同业态品牌鱼目混杂并没有形成格局。 The media like to take a deep look at the phenomenon of faking shoddy and swindling, and now they are increasingly targeting the chain. A few years ago, the mass media on chain franchisee attention is relatively small, even if there is more to join the dispute. Chain industry and people’s lives are closely integrated, this deserves more attention. Prior to the less attention, first, because most of the time the development of smaller companies, and second, the same industry brand mix of fish did not form a pattern.