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TV-大奖-SK telecom生活的中心制作背景许多消费者还是带有手机只是一种为方便联系而携带的工具这一固有观念,我们发现其实人们的日常生活已经与移动通信服务密切到无法分割的地步。因此SK电讯公司和TBWA KOREA广告公司认为,通过从消费者立场生动有趣的展现各种生活方式都离不开移动通信服务,传达出移动通信服务自身未能传达出的价值。策划思路展现生活方式各不相同的顾客在生活中都能找到ubiquitous和Convergence踪迹,移动通信服务就在于其中。作品看点Phase 1:为了展现各种多样的生活片断,免费出版和发行编制前卫而有趣的书籍。引起人们最抽象的内容就是最数码的想法。Phase 2:选取免费派发的书中读者反馈最好的题材,综合制作并放映,以继续获取消费者的积极反应。phase 3:为引导消费者积极参与,将消费者提供的内容重新制作成电视广告和书籍,来引起长期关注。
TV-Awards-SK telecom Center for Life Making Background Many consumers still have the idea of using a mobile phone as a tool for easy connection and we found that people’s daily life has been closely linked with mobile communication services to inseparable The point. Therefore, SK telecom company and TBWA KOREA advertising company believe that through the consumer’s lively and interesting display of lifestyles are inseparable from the mobile communication services, to convey the value of mobile communication services itself can not convey. Planning ideas to show the life style of different customers in life can find ubiquitous and Convergence trail, which is where mobile communications services. Aspect 1: To publish and distribute avant-garde and interesting books for free in order to showcase a variety of life pieces. The most abstract content that motivates people is the most digital idea. Phase 2: Choose the best theme for readers’ feedback in the free distributed book, and then make and display it comprehensively so as to continue to obtain positive feedback from consumers. phase 3: Long-term attention is drawn to the active engagement of consumers, the reintroduction of consumer-provided content into television commercials and books.