广告的历史十分悠久,人类社会出现商品生产和商品交換时,就出现了原始的商业广告的萌芽,随着商品生产和商品交換的发展,广告才逐步演变成为一个独立行业。由于众所周知的历史原因,我国广告业的发展经历了十分曲折的历程。十几年前,中国绝大多数企业基本上不做商业广告,报纸、电视、广播电台等全国性新闻传播媒介都不刊登、播放商业广 The history of advertising is very long. When human production and commodity exchange occur in the human society, the seeds of original commercial advertisements appear. With the development of commodity production and commodity exchange, advertising has gradually evolved into an independent industry. Due to the well-known historical reasons, the development of China’s advertising industry has experienced a very tortuous course. More than a decade ago, most companies in China basically did not do commercial advertising, and newspapers, television, radio stations and other national news media did not publish or broadcast commercial media.