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将供应链的响应速度发挥到极致是其成功的商业模式。大概在两年前,在上海陆家嘴工作的女孩子们大都会有这样的购物习惯,那就是每逢周二结伴去“ZARA”店购物:每个星期二,都会有一批与欧美市场同步的新品通过空运的方式运抵上海,并迅速铺满上海的每一个店面。高达80%的新品率、几乎与欧美市场同步的流行度,ZARA很快就博得了上海年轻女性白领们的芳心。对于晚些进入的北京市场,几乎是在一夜之间,“ZARA”这个西班牙时装品牌就以盛装出现在北京若干个具有地标性意义的商圈里。
To maximize the response speed of the supply chain is its successful business model. About two years ago, most of the girls working in Lujiazui, Shanghai had such a shopping habit. They went shopping every Tuesday with “ZARA”: Every Tuesday, there will be a batch of new products that are synchronized with the European and American markets Arrived by air to Shanghai, and quickly covered every store in Shanghai. Up to 80% of the new rate, almost synchronized with the popularity of the European and American markets, ZARA soon won the hearts of young white-collar workers in Shanghai heart. For the later entered the Beijing market, almost overnight, “ZARA ” the Spanish fashion brand to dress up in Beijing several landmark shopping district.