广播的生存与发展取决于节目能否聚集受众，而节目的制作水平则取决于人才、技术、资金等生产要素。在这些生产要素中，人才是“第一要素”。广播的兴衰，决定着每一个广播人的命运，但广播的命运却掌握在每一个广播人的手里。人本方略，是做大做强广播的战略选择。实施人本方 The survival and development of radio depends on whether the program can gather audiences, and the production level of the program depends on the production factors such as talent, technology and capital. Among these factors of production, talent is the “first factor.” The rise and fall of radio determines the fate of every broadcaster, but the fate of radio is in the hands of every broadcaster. Human strategy is a strategic choice for broadcasting bigger and stronger. Implementation of the people