中国消费者很容易在价格策略上被低价轮胎吸引,而在品牌知名度上被米其林和固特异拉走。全球第四的高端轮胎德国大陆马牌如何踏碎这种局面?425万条轮胎的本地年产能、1500家销售网点,实现这个目标之后,德国大陆马牌轮胎在中国市场开始有资本将自己排列到更为合理的竞争队伍之中,比如米其林、普利司通以及固特异、韩泰。 Chinese consumers are easily attracted by low-priced tires in terms of price strategy, and are being branded by Michelin and Goodyear. How does the German Continental Horse brand, the world’s fourth-highest tyre, break through this situation? The local annual production capacity of 4.25 million tyres and 1500 sales outlets have achieved this goal. The German mainland brand tires have begun to have their own capital in the Chinese market. To more reasonable competitors, such as Michelin, Bridgestone, Goodyear, and Hankook.