网络服装品牌玛萨玛索日前关闭了位于北京世贸天阶的唯一一家体验店。这家体验店曾经是玛萨玛索推广的重点,以“头等舱会员形象设计服务”为定位,被认为是为客户形象定位诊断和专业购物指导的服务先例。玛萨玛索相关负责人表示,玛萨玛索之所以关闭体验店,是希望今年将发展重点和资金投入放在线上业务部分。 Martha Marceau, the online apparel brand, recently closed its only experiential shop in Beijing’s World Trade Center. This experiential shop was once the focus of Masamaso’s promotion and was positioned as a “first class member image design service”, which is considered as a service precedent for customer image positioning diagnosis and professional shopping guide. The relevant person in charge of Masamasuo said that the reason why Masamasuo closed the store is hoping this year will focus on development and capital investment on the online business part.