现代社会的大众传播媒介对受众的思维方式、价值观、审美现都能产生重大影响，当电视等大众传播媒介高速发展的同时，人们对其品位的质疑也与日俱增。那么，大众传媒如何以高品位保证传播质量，如何以软着陆体现人文关怀？本文尝试从平民视角、学者介入、受众参与、表现角度四个方面探讨了大众媒介的引导艺术。高品位软着陆为传媒自身的发展营造了良好的生态环境，使传媒贴近受众、贴近实际，曲高和“众”。 The mass media in modern society can have a significant impact on the way of thinking, values ​​and aesthetics of the audience. As the mass media such as television grow rapidly, people’s doubts about their taste are also increasing day by day. So, how the mass media to ensure the quality of communication with high quality, how to embody the human touch with a soft landing? This article attempts to explore the guiding arts of the mass media from the perspectives of civilians, scholars involved, audience participation, performance perspectives. High-quality soft landing for the development of the media to create a good ecological environment, so that the media close to the audience, close to the reality, high and “public.”