论文部分内容阅读
通过建立和分析基于古诺博弈策略的报童问题的数学模型,寻求两个销售商有重叠销售区域时的竞争价格策略优化方法.模型的主要特点是:基于蜂窝理论刻画每个销售商的营销区域呈正六边形,分析了相邻销售商有重叠销售区域时,如何确定最优竞争价格策略,保证其利润最大;其次,该模型把需求量看成价格的函数,将消费者与销售商的距离看成是影响实际消费行为的重要因素纳入到消费者密度函数.
Through the establishment and analysis of the mathematical model of the newsboy problem based on Cournot game strategy, this paper seeks to optimize the competitive price strategy when two vendors have overlapping sales regions.The main features of the model are: to describe the marketing area of each vendor based on cellular theory It is a regular hexagon, and analyzes how to determine the optimal competitive price strategy when the adjacent retailers have overlapping sales regions to ensure its profit maximization. Second, the model considers the demand as a function of price, and the relationship between consumers and retailers Distance as an important factor affecting the actual consumer behavior into the consumer density function.