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张来旺已经不是中国服装界的新面孔了。他所经营的台湾女装品牌g/m/d,于1993年成功进军中国大陆市场,在上海地区零售市场取得成功后逐步扩大市场,引入特许加盟模式,进而在全国范围内开设g/m/d专卖店200余家。这一系列的成绩,在业内早就引起极大关注。经过15年的发展,如今的g/m/d品牌在中国内地年轻时尚的女性中具有很高的知名度,“青春、时尚”的设计风格,多年来深得现代年轻女性的认可和喜爱。g/m/d品牌如此成功,究竟其品牌运作的背后有着怎样的故事?几经邀约,本刊记者终于采访到了这个品牌的掌舵人张来旺先生。
Zhang Laiwang is not the new face of China’s clothing industry. He ran Taiwanese women’s brand g / m / d, successfully marched into the Chinese market in 1993. After the success of the retail market in Shanghai, he gradually expanded the market and introduced franchisee mode to open a nationwide g / m / d monopoly Shop more than 200. This series of achievements in the industry has drawn great attention. After 15 years of development, today’s g / m / d brand in the mainland of China’s young and fashionable women have a high profile, “youth, fashion ” design style, won the recognition and love of modern young women over the years . g / m / d brand so successful, after all, how the operation of the brand behind the story? After several invitations, the reporter finally interviewed the brand’s helm Mr. Zhang Laiwang.