营销例会是农牧企业市场营销过程中非常重要的关键环节 ,也是衡量一个农牧企业营销水平高低的重要指标。遗憾的是大多数农牧企业对营销例会不够重视 ,只是片面地追求“营销绝招” ,而忽略了诸如营销例会、市场检核体系、市场信息快速反应系统、业务员的管理办法、量化奖惩制度 Marketing regular meeting is a very important link in the marketing process of farming and animal husbandry enterprises, and an important indicator to measure the marketing level of a farming and animal husbandry enterprise. Unfortunately, most farming and animal husbandry enterprises do not pay enough attention to the marketing regular meetings. They just pursue the “marketing trick” one-sidedly while neglecting such systems as the marketing regular meeting, the market examination system, the market information quick reaction system, the salesman’s management measures, the quantitative reward and punishment system