今天,我们以隆重的仪式庆祝轻骑新形象的诞生,正式宣告CI导入。这是轻骑集团的大事,是全体员工的大事,是轻骑发展史上重要的转折点。 自五十年代中期CI策划正式产生以来,各大企业纷纷效仿,取得了巨大的宣传效果和经济效益。企业识别系统(CIS)不仅包括视觉识别设计,它是企业经营理念(MI)行为识别(BI)和视觉识别(VI)三者的综合统一。在轻骑四十多年的生产经营实践中,我们逐步形成了独特的经营理念和相应的 Today, we celebrated the birth of a new image of Qingqi with a grand ceremony and formally announced the introduction of CI. This is a major event for the Qingqi Group, a major event for all employees, and an important turning point in the history of Qingqi. Since CI planning was officially launched in the mid-fifties, major companies have followed suit and achieved great publicity and economic benefits. The corporate identity system (CIS) not only includes visual identity design, it is a comprehensive integration of corporate business concept (MI) behavior identification (BI) and visual identity (VI). In the 40 years of Qingqi’s production and management practice, we have gradually formed a unique business philosophy and corresponding