印刷术作为最伟大的发明之一,帮助人类开启了一种新的文明形态。阅读这一行为也随着印刷时代的兴起而愈加辉煌。时至今日,阅读已经不仅仅局限于印刷制品,而是推向各种不同的文化产品形态。阅读一直与文化息息相关,因此,将阅读文化纳入媒介文化的研究范畴,对媒介文化以及媒介形态的研究有重要意义。 Typography, as one of the greatest inventions, helped to open a new civilization to mankind. Reading this behavior is also more brilliant with the rise of the printing era. Today, reading has not only limited to printed products, but to a variety of different forms of cultural products. Reading has always been related to culture. Therefore, incorporating reading culture into the research field of media culture is of great significance to the study of media culture and media forms.