云南玉溪师范学院政法系讲师于林洋在《虚假广告侵权二元归责研究》的来稿中指出:虚假广告一直被视为一般侵权行为,适用过错责任原则。然而,传统的过错责任适用于各类虚假广告侵权案件有许多弊端。虚假广告侵权在许多方面不同于一般侵权行为,其特殊性催生了过错推定责任。在讨论虚假广告侵权的归责原则时,应当在个人利益和社会利益之间力求达到一种平衡以贯彻社会 Yu Linyang, a lecturer in Politics and Law Department of Yuxi Teachers’ College in Yunnan Province, pointed out in the manuscript that “the research on the dual imputation of false advertising infringement” states: False advertising has always been regarded as a general infringement and applicable to the principle of fault liability. However, the traditional fault liability applies to all kinds of false advertising infringement cases have many drawbacks. False advertising infringement in many ways is different from the general infringement, its specificity has given rise to the presumption of fault fault. When discussing the principle of imputation of false advertising infringement, a balance should be struck between individual interests and social interests in order to carry out social