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促进群众体育科学健身服务体系的不断完善是落实全民健身战略、发展体育产业、促进体育消费的重要举措。选取国家体育总局科学健身示范区试点单位作为研究对象,运用理论研究和实证研究相结合的方法,对其进行实证研究。认为科学健身示范区可复制、可推广的目标的实现,必须在坚持政府主导下,通过引入市场机制、“互联网+”的手段,结合高等院校智力资源的优势,采用政府购买服务、托管、PPP等手段,将公共服务、准公共服务和市场服务有机结合。
The continuous improvement of mass sports science fitness service system is an important measure to implement the national fitness strategy, develop sports industry, and promote sports consumption. Select the pilot units of the Scientific Fitness Demonstration Zone of the State Sports General Administration as the research object, and use the combination of theoretical research and empirical research to conduct empirical research. We think that under the guidance of the government, through the means of introducing market mechanism and “internet + ” and combining with the advantages of intellectual resources of institutions of higher learning, we must adopt the government’s purchase of services to ensure that the target of science fitness demonstration area can be replicated and promoted. Hosting, PPP and other means, the public service, quasi-public services and market services organic combination.