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增强读者参与性是办好企业报副刊的重要手段。一张报纸、一个版面办得有无生气,决定因素之一是读者有无参与意识。读者参与意识强,说明这张报纸受读者欢迎。人们关心这张报纸,喜欢这张报纸,报纸的影响和作用才会相应增大。企业报副刊主要是用有别于新闻稿的写作手法,较艺术地反映企业职工的心声和生活,以及他们所关心、所感兴趣的事情,与大报、党报比,内容与企业职工的生活更为贴近,当然就更有条件增强读者的参与性。当前,随着改革开放的深入,企业都直接面向市场
Enhancing the reader’s participation is an important means to run the business supplement. A newspaper, a layout run out of life, one of the determining factor is whether or not readers participate in awareness. Readers’ sense of participation is strong, indicating that this newspaper is welcomed by readers. People care about this newspaper, like this newspaper, the newspaper’s influence and role will be a corresponding increase. Corporate newspaper supplements mainly use writing style different from press release to reflect the voice and life of enterprise workers more than art and the things they are interested in and the things they are interested in. Compared with the newspaper, party newspaper ratio, content and the life of enterprise workers To be close, of course, more conditions to enhance the reader’s participation. At present, with the deepening of reform and opening up, enterprises are directly facing the market