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根据动态能力和共创体验理论,探索移动互联网环境下企业动态能力对价值创造的影响作用。在理论上构建了动态能力、共创体验、顾客价值和企业价值的关系模型并提出研究假设,利用广东地区企业的调查数据,采用结构方程模型进行检验。实证结果表明:创新能力和客制化能力通过影响共创体验,进而影响顾客价值。另外,创新能力和客制化能力直接和间接影响企业价值。根据研究结果,提出企业应增强创新能力和客制化能力、塑造以共创为核心的顾客体验、重视共创体验和顾客价值的提升等策略。
According to the dynamic capabilities and create experience theory, to explore the impact of dynamic capabilities of enterprises on value creation in the mobile Internet environment. In theory, it constructs a dynamic capability to create a relationship model between experience, customer value and enterprise value, and puts forward research hypotheses. It uses the survey data of enterprises in Guangdong Province and tests it by the structural equation model. The empirical results show that innovation ability and customization ability influence the customer value by influencing the creation of experience. In addition, innovative and customized capabilities directly and indirectly affect business value. According to the research results, it is suggested that enterprises should enhance their ability of innovation and customization, create a customer experience centered on co-creation, and attach importance to creating experience and enhancing customer value.