3G牌照发放后,手机媒体的发展再一次成为传媒行业关注的焦点,也预示着媒介竞争已经从传统媒介之间的竞争转向多媒体竞争,尤其是过去传统意义上的报业之争也从纸质走向电子介质。据中国互联网络信息中心(CNNIC)2009年2月18日发布的《中国手机媒体研究报告》显示,越来越多的人开始接受手机报的方式,超过67.5%的用户认为手机报使用比较方便,手机报的业务普及率已达39.6%。对于手机报的重要性判断中,有近67.6%的用户认为手机报是传统报纸的补充,而对于19.4%的用户而言,手机报已经与传统报纸同样重要。可以看出,手机报经过这几年的快速发展已经显现出未来巨大的价值潜力,但是在实际的发展过程中,手机报依然面临着许多问题。 After the issuance of 3G licenses, the development of mobile media has once again become the focus of the media industry. It also indicates that the media competition has shifted from the competition between traditional media to the multimedia competition. In the past, the dispute over the traditional newspaper industry also shifted from paper Go to electronic media. According to the “China Mobile Media Research Report” released by China Internet Network Information Center (CNNIC) on February 18, 2009, more and more people are beginning to accept mobile newspaper reporting. More than 67.5% of users think mobile newspaper is more convenient to use , Mobile newspaper business penetration has reached 39.6%. Nearly 67.6% of subscribers reported that mobile newspaper was a supplement to traditional newspaper, while mobile newspaper was as important as traditional newspaper for 19.4% of users. It can be seen that the rapid development of mobile newspaper over the past few years has shown great potential value in the future. However, during the actual development, mobile newspaper still faces many problems.