自己最满意的作品:作品越来越多,满意的却越来越少,曾经觉得很棒的作品现在看来也不值一提。量推崇的一个文案:尼尔·法兰奇,奥美全球 ECD,喜欢身兼美指的文案。充电秘诀:看书,看 DVD给做文案的新人推荐的书:《奥格威谈广告》(奥格威),《广告传奇和创意妙招》(詹姆斯·韦伯·扬),《科学的广告》(霍普金斯),《蔚蓝诡计》(乔治·路易斯),《文案发烧》(路克·苏立文)做了快十年的文案,越做心越慌, My Most Satisfied Works: More and more works, less and less satisfaction, and works that used to be fantastic now do not seem worth mentioning. An esteemed copy: Neil Francis, Ogilvy & Mather global ECD, like the United States refers to the copy. Charging tips: reading books and watching DVDs Recommended books by newcomers who do copywriting: Ogilvy, Ogilvy, The Adventures and Creatives (James Webb Young), The Science of Advertising Hopkins, Blue Courage (George Louis), “Copywriting Fever” (Luke Sullivan) made a decade-long copy, the more you become more anxious,