文化营销是以十分感性化的形式进入市场的。文化营销有以下四个层面。产品的服务层面。即推出能提高人类生活质量、推动人类物质文明发展的产品或服务,并能引导一种健康的消费观念和消费方式这是营销过程的开始,也是最重要的一步。国人之所以对“麦当 Cultural marketing enters the market in a very sensual way. Cultural marketing has the following four levels. Product service level. The introduction of products and services that can improve the quality of human life and promote the development of human material civilization and guide a healthy consumption concept and consumption pattern is the beginning and the most important step in the marketing process. The reason why people on the ”McDonald’s