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广告主:克莱斯勒道奇广告产品:进口全能跨界SUV道奇酷威2010款媒体公司:马良传播媒体形式:停车场媒体创意点:停车场出入口大牌+停车场内真车展示,构建线上线下完美组合广告时间:2009年12月16日-2010年1月15日停车场媒体通过车主人群“以车为代步工具”这一共同行为特征,将原本分散的中产阶层受众在停车场内重聚,通过构建遍布城市的写字楼、商场、卖场等各类楼宇室内停车场媒体网络,打造一个有效的高端人群传播渠道。
Advertisers: Chrysler Dodge advertising products: import all-round cross-border SUV Dodge cool Wei 2010 media company: Ma Liang Media Type: Parking media creative point: parking entrance big car + parking inside the car show, build the perfect combination of online and offline ads Time: December 16, 2009 - January 15, 2010 Parking Media Through the common feature of car owners’ “vehicles as a means of transport”, the disbanded middle class audience reunited in the parking lot, Through the construction of cities throughout the office buildings, shopping malls, stores and other types of indoor parking lot media network to create an effective high-end crowd communication channels.