如果一只羊发现了一片肥沃的绿草地,并在那里吃到了新鲜的青草,后来的羊群就会一哄而上,争抢那里的青草,全然看不到其它更好的青草。这就是羊群效应。近年来中国运动品牌的营销手段就是一个典型的羊群效应:看到早期的一些企业请一两个明星在电视台投放一两个广告就能取得很好的效果,于是其它企业也纷纷效仿。 If a sheep finds a piece of fertile green grass where fresh grass is eaten, the flock will flock to the grass for the grass there and never see any better grass. This is the herding effect. In recent years, the marketing tactics of Chinese sports brands is a typical herding effect: Seeing that some early enterprises invited one or two celebrities to put one or two advertisements on the television station, they could achieve good results. Other enterprises also followed suit.